Manuel Guillermo Silva

Tekdi

This course will guide you through the history and evolution of Google Analytics, the GA4 interface, and new measurement methods. You'll practice with Google's demo accounts, investigate and extract user insights, analyze web interactions, understand behavioral patterns, and see how AI is related to analytics. You'll also learn about the digital analyst profession.

Introduction to Google Analytics 4 (GA4)

GA4 Course Summary

The central analysis platform to improve processes

How to Use the Tool

GA4 Technical Ecosystem

Advanced Analysis

The relationship between artificial intelligence and analytics

AI and Google Analytics

Understanding the role and importance of a digital analyst

Digital Analyst Profession

Introductory Navigation through the GA4 Interface

Learn to navigate the new Google Analytics 4 property and understand the theoretical and practical fundamentals of web analytics to measure and optimize businesses.

Professionals in marketing and communication who want to acquire new digital skills to attract customers in the digital world.

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Students and Career Changers

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

AI Foundations

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Introduction to Google Analytics 4 (GA4)

Overview

Who is this course for?

Why should you take this course?

Pre-Requisites

What will you learn?

What learners say about this course

Meet your instructor

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