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Nuclio Learning

Understand What Your Customer Needs

  • Intermediate
  • Cohort-based

This course provides a comprehensive view of the customer journey from unawareness to conversion. You will develop essential skills by learning and applying the 'Jobs To Be Done' and 'Forces of Progress' models, equipping you with the necessary tools to understand the motivations behind purchasing decisions.

  • Customer Journey
  • Conceptual Models Application
  • Qualitative Research
  • Qualitative Data Analysis
  • Applicable Conclusions Generation

Overview

You will learn to systematically conduct qualitative research, guided step by step by experts in the field. Additionally, you will gain the ability to meticulously analyze this information, drawing solid conclusions and generating concrete ideas that you can immediately implement in your business. This course will equip you with the necessary skills to excel in understanding your customers and making informed strategic decisions.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Executives

Executives who want to optimize and accelerate the growth of their company or business activity.

Professionals

Professionals interested in incorporating new trends and interaction models in the business world.

Freelancers

Freelancers looking to understand and apply powerful analysis models and tools to build lasting relationships and achieve commercial success.

Why should you take this course?

Marketing

Barbara Malet

CMO & Head of Growth

By taking this course, you will gain a deep understanding of your customers' needs and the decision-making process behind their purchases. You will learn to apply cutting-edge models and conduct qualitative research, making you a strategic asset in any business environment.

Pre-Requisites

1 / 3

  • Desire to optimize and accelerate business growth

  • Interest in incorporating new business trends and models

  • Willingness to build lasting customer relationships

What will you learn?

Mindset Change
Introduction to decision-making in the business environment and the importance of adopting a customer-oriented mindset.
Customer Purchase Decision Process
Understanding the decision-making process and how to approach decisions to maximize impact using the 'Jobs To Be Done' and 'Forces of Progress' models.
JOBS TO BE DONE Model
In-depth look at the 'Jobs To Be Done' model, its definition, functioning, and practical application.
FORCES OF PROGRESS Model
In-depth look at the 'Forces of Progress' model, its definition, functioning, and practical application.
Comparison with JOBS TO BE DONE and FORCES OF PROGRESS
Comparison with traditional market analysis and decision-making models.
Market Research
Fundamentals of market research, why we research, and how to do it correctly.
Market Research and Feedback Loops
Creation and management of Feedback Loops: importance, implementation, and continuous improvement.

Meet your instructor

  • Barbara Malet

    Chief Marketing Officer, TAPP Water

    Barbara Malet is a results and data-driven, creative, and adaptable marketer with a sound understanding of brand building, performance, and user acquisition strategies. She is also experienced in product marketing, growth hacking, and agile methodologies.

Upcoming cohorts

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€240