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IEBS Digital School 7

Data and Activation in Programmatic Buying

  • Intermediate

Learn the critical role of data in digital marketing and how to effectively activate programmatic buying campaigns. This course offers insights into connecting various aspects of the digital marketing ecosystem using key data tools.

  • Data Analysis
  • Programmatic Buying
  • Digital Marketing

Overview

Participants will gain a deep understanding of technology tools applied to marketing, learn to apply advanced segmentation and boolean rules, and connect different points within the digital marketing ecosystem using principal data management tools.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Part-time
    course format
  • Live classes
    delivered online

Who is this course for?

Digital Marketing and Advertising Specialists

Individuals looking to deepen their knowledge in digital marketing and advertising.

Traditional Marketing Professionals

Professionals in traditional marketing aiming to deepen their understanding of channel activation and data utilization.

Recent Graduates and Junior Profiles

New graduates and junior profiles who wish to enter the digital sector.

Why should you take this course?

This course will enable you to master the art of programmatic buying, a crucial skill in today's digital marketing landscape. You will learn from industry experts, apply real-world tools, and enhance your career in digital marketing.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing

  • Interest in data-driven marketing strategies

  • Desire to learn about programmatic buying tools and techniques

What will you learn?

The Value of Data
Understanding needs, causes, and consequences of data in marketing.
Building a Business Impacting Technological Ecosystem
Learn to construct a technological ecosystem that positively impacts business.
Main Data Management Tools
Integration of main data management tools in programmatic buying.
Project
Application of learned skills in a practical project.

What learners say about this course

  • “Challenge accomplished, now to continue for more!!! Thanks to IEBS Business School and all the very professional teachers, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web Development at WABI SABI Marketing

  • “Thanks to IEBS for this opportunity, it's been 2 years since I finished the course and I continue learning and growing every day more.”

    Nathalie Heilbron

    Community manager, Social media manager, Digital Marketer, Interior Designer at 2Costa Rica Real Estate

  • “Happy and proud to have completed my studies at IEBS Business School”

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

Meet your instructor

  • Alejandro Alemany

    Global Head of Data, Analytics & AI, Barceló Hotel Group

    Alejandro Alemany is the Global Head of Data, Analytics & AI at Barceló Hotel Group, where his leadership has significantly propelled technological innovations in the hospitality sector. With a deep passion for transforming raw data into actionable insights, Alejandro has led his team in pioneering data visualization, advanced analytics, and AI-driven strategies that enhance customer experiences and operational efficiency. His expertise spans across multiple platforms including Google Cloud, Azure, AWS, and Tableau, driving forward both the strategic and technical advancements within Barceló Hotel Group.

Upcoming cohorts

  • Dates

    start now

€485