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IEBS Digital School 7

Reputation in Social Networks

  • up to 1 month
  • Intermediate

Learn the best practices in managing online reputation through social media monitoring. This course will equip you with the skills to assess and respond to your brand's online perception effectively.

  • Online Reputation
  • Social Media Monitoring
  • Crisis Management
  • Brand Auditing

Overview

Participants will gain a deep understanding of digital reputation and how it impacts a brand's success. You will learn to monitor social media conversations, evaluate online brand perception, and effectively respond to negative feedback and criticisms.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Professionals in management, marketing, communication, journalism, and public relations

Professionals who want to apply professional ethics to the social networks they manage.

Graduates and diploma holders

Individuals looking to specialize in social networks and integrate them as a strategic unifying element in their organizations.

Entrepreneurs

Entrepreneurs wishing to manage their business under the prism of web 2.0, expand their presence on social networks, and gain substantial competitive advantages.

Why should you take this course?

Enhance your professional skills in managing online reputation, crucial for any digital strategy. Learn to monitor and influence how your brand is perceived online and effectively manage digital crises. Ideal for professionals in digital communication and marketing.

Pre-Requisites

1 / 3

  • Basic understanding of social media platforms

  • Interest in digital marketing and brand management

  • Desire to learn about online reputation management

What will you learn?

Online Reputation Management
Understanding the importance of online reputation management for brands, learning to create effective online reputation reports, and mastering monitoring tools.
Audit and Customer Service Protocols on Social Networks
Learning to conduct brand audits, establish customer service protocols, and manage online crises from a customer service perspective.
Prevention and Management of Crises in Social Media
Developing strategies for crisis prevention and management, understanding different types of crises, and preparing online crisis management plans.

What learners say about this course

  • “Challenge accomplished, now to continue for more!!! Thank you to IEBS Business School and all the very professional teachers, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web Development at WABI SABI Marketing

  • “Happy and proud to have completed my studies at IEBS Business School”

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

  • “Thanks to @iebschool I have been able to lay the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!”

    Helena Romero

    Brand Manager at Tabladillo

Meet your instructor

  • Laura María Vázquez Viaño

    Head of Digital Marketing & Digital Strategy, Torres y Carrera

    Laura María Vázquez Viaño is the Head of Digital Marketing & Digital Strategy at Torres y Carrera. She has over 15 years of experience in conceptualizing and implementing global communication and marketing strategies. Laura is also a professor at various universities and business schools, including IEBS Digital School, Galicia Business School, and the University of Barcelona.

Upcoming cohorts

  • Dates

    start now

$510