Advanced Social Media

up to 1 month
Advanced

Learn to generate visibility and increase the engagement of your followers on popular social networks like Facebook, YouTube, Instagram, and Pinterest. Discover best practices to highlight your company online and learn to implement your skills to attract more followers and increase your brand visibility.

Social Media Strategy
Content Creation
Engagement Optimization
Platform Analytics
Influencer Collaboration

Overview

This course will guide you through the process of creating engaging content and strategies for Facebook, Instagram, YouTube, and Pinterest to enhance your brand's online presence. You will learn to select the right profiles for each brand, conceptualize content, and measure the effectiveness of your social media strategies.

Online
course location
Spanish
course language
Professional Certification
upon course completion
Self-paced
course format
Pre-recorded classes
delivered online

Who is this course for?

Professionals in management, marketing, communication, journalism, and public relations

For professionals who want to apply professional ethics to the social networks they manage.

Graduates and diploma holders

For those who want to specialize in social networks and integrate them as a strategic unifying element in the organization they work for.

Entrepreneurs

For entrepreneurs who want to manage their company under the prism of web 2.0, expand their presence on social networks, and gain substantial competitive advantages.

Why should you take this course?

Take this course to master the art of social media engagement across major platforms like Facebook, YouTube, Instagram, and Pinterest. Enhance your professional skills in digital marketing, learn from top industry experts, and apply these insights to boost your brand or business's online presence effectively.

Pre-Requisites

1 / 3

Basic knowledge of social media platforms
Understanding of marketing principles
Experience in digital content creation is advantageous

What will you learn?

Content and Engagement Mechanics on Facebook

Learn to create and optimize a Facebook business page, develop strategic content, and engage with your audience to transform them into customers and brand ambassadors.

Content and Engagement Mechanics on Instagram

Explore how to set up an Instagram Business profile, create appealing content, and engage effectively with your audience to enhance organic reach and visibility.

Content and Engagement Mechanics on YouTube and Pinterest

Understand how to optimize video titles and thumbnails on YouTube for higher click-through rates and use Pinterest Business to showcase your products or services.

What learners say about this course

“Content and proud to have completed my studies at IEBS Business School.”
Sara Ramos Díaz
Social Media Manager at Grupo Planeta
“Challenge completed, now to continue for more!!! Thanks to IEBS Business School and to all the very professional teachers, I recommend this school without a doubt!”
Pablo Odi Zappettini
Lead generation | SEO | Web development at WABI SABI Marketing
“Great knowledge acquired in my Master of Digital Marketing with @iebschool”
Rodrigo Hernando Vega Ramírez
Business Development Manager at Ayenda Hoteles | Budget Hotel Chain

Meet your instructor

María Luz Santander
Instructor, IEBS Digital School
María Luz Santander is an instructor at IEBS Digital School who specializes in helping professionals and SMEs apply the transformative potential of digital technologies. She leverages over 30 years of experience and a proprietary methodology to provide custom strategies and bridge the digital skills gap through masterclasses and training programs.

Upcoming cohorts

Cost
$510
Duration
1 month
Dates
start now
Location
Online

$510