Content Strategy in UX

up to 1 month
Intermediate

Learn to design effective information architectures and content strategies to enhance user experience in digital products. This course will equip you with the skills to analyze, synthesize, and structure information architecture, supporting usability and user interaction.

Information Architecture
Content Strategy
UX Writing

Overview

Participants will gain a deep understanding of Information Architecture as a discipline within user experience design, learning to structure information based on user mental models and interaction patterns. The course covers essential components of content strategy, UX writing, and practical techniques such as card sorting and content prototyping to align content with user needs and business goals.

Online
course location
Spanish
course language
Professional Certification
upon course completion
Self-paced
course format
Pre-recorded classes
delivered online

Who is this course for?

Graphic and Audiovisual Professionals

For professionals in graphic design, audiovisual, communication, and marketing looking to shift their career path.

IT Team Managers

For managers responsible for the creation and continuous improvement of digital products.

Front-End Developers

For developers working in web or mobile environments who want to enhance their UX skills.

Why should you take this course?

Enhance your career by mastering the art of content strategy in UX. This course offers in-depth training in designing user-centric information architectures and content strategies, essential for any digital product. Ideal for professionals in design and development roles aiming to elevate their UX skills.

Pre-Requisites

1 / 3

Basic understanding of UX and UI design principles
Experience in digital product management or development
Interest in enhancing user experience through content strategy

What will you learn?

Introduction to Information Architecture

Explore the definition, importance, and fundamentals of Information Architecture within user experience design. Learn about user needs, digital interaction, and structuring information to enhance usability.

Content Strategy

Learn to define and manage a strategic approach to content, aligning it with user needs and business goals. Techniques such as content inventory and card sorting are covered.

UX Writing: User-Centered Content

Focus on UX Writing, understanding how users process information and how to create concise, clear, and user-focused content. Includes practical tools like Content Briefing and Content Prototype.

What learners say about this course

“A significant step in my professional training and growth during 2020 with IEBS Business School, surpassing the postgraduate in Traffic Management.”
Almudena Gómez González
Marketing Technician at Vía Célere
“Challenge accomplished, now to continue for more!!! Many thanks to IEBS Business School and to all the teachers who are very professional, I recommend this school without a doubt!”
Pablo Odi Zappettini
Lead generation | SEO | Web development at WABI SABI Marketing
“Very satisfied with the training offered by @iebschool. Thanks for everything!”
Andrea Alonso Castro
Community manager at @Cosmeclinik

Meet your instructor

Pablo Vinas
Sr. Product Designer, La Segunda Seguros CLSG
Pablo Viñas is an experienced Senior Product Designer based in Buenos Aires with over 15 years of experience in crafting unique digital experiences. He holds a Bachelor's Degree in Graphic Design from the University of Buenos Aires and has enhanced his expertise with a diploma in Usability & Accessibility. Pablo has a notable track record of leading digital transformation projects, including significant contributions to Telefónica in Spain and Argentina. He actively engages in the UX community, sharing his knowledge through teaching roles at various institutions and speaking at industry events.

Upcoming cohorts

Cost
$510
Duration
1 month
Dates
start now
Location
Online

$510