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Nuclio Learning

Experiential Optimization and Conversion Strategies in eCommerce

  • Intermediate

This certification course focuses on improving user experience and elevating conversion rates in eCommerce. Participants will learn to create engaging interfaces and implement advanced buyer activation tactics to stand out in the competitive online market.

  • User Experience
  • Conversion Rate Optimization
  • Testing and Best Practices
  • Hostile Architecture and Dark Patterns
  • Product Detail Page Design

Overview

Participants will be trained in key principles of User Experience (UX) and Conversion Rate Optimization (CRO), explore advanced strategies of hostile architecture to maximize user retention, delve into effective design and development of product detail pages to boost conversion, and learn advanced buyer activation techniques to increase engagement and conversions.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Digital Marketing Professionals

Individuals working in digital marketing looking to improve the performance and effectiveness of eCommerce platforms.

User Experience Designers

Designers interested in enhancing user experience and conversion rates in eCommerce environments.

Online Business Owners

Owners seeking to optimize their digital presence and increase conversions.

Why should you take this course?

Design

Víctor de la Fuente

Instructor

By taking this course, you will gain essential skills to improve user experience and conversion rates in eCommerce. You will learn from active industry professionals and apply the latest strategies to real-world scenarios, making you a valuable asset in the digital marketplace.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing

  • Familiarity with web development and design

  • Interest in improving eCommerce performance

What will you learn?

UX-CRO
The course begins by explaining the basic elements and concepts of user experience and conversion rate optimization.
Testing
This module covers various techniques for developing a design test to find the version that performs best in terms of conversion.
Hostile Architecture
The concept of 'hostile architecture' in the offline world and its online counterpart, dark patterns, will be explained, analyzing different examples.
Product Detail Page
This module delves into all the tools available to increase the conversion rate on the product detail page.
Product Detail Page Content
Within the product detail page, this module details all the content blocks that influence the performance of a product and how to make the most of these elements.
Shopper Activation
This section discusses various commercial tools to activate a user from visitor to buyer, completing both the functional elements of the product detail page, the content, and now, more promotional aspects.
UX Innovation
This final section mentions various past trends and possible future trends with potential impact on user experience that can change the current paradigm.

Meet your instructor

  • Víctor de la Fuente

    Instructor, Nuclio Learning

    Víctor de la Fuente is an instructor at Nuclio Learning. He has extensive experience in eCommerce Strategy, eBusiness, and online marketing.

Upcoming cohorts

  • Dates

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€240