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Product Management
Product Management
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Nuclio Learning

Advanced Management of Digital Products: Digital Leadership

  • Advanced

From customer-centric strategies to the implementation of agile methodologies, we provide you with the essential tools and knowledge to stand out in product management in the digital age. Empower yourself to lead the digital future and take your product management skills to the next level. Digital leadership starts here!

  • Product Management Principles
  • Customer-Centric Focus
  • Agile Methodologies
  • Marketing and Communication
  • Data-Driven Decision Making

Overview

This course is essential for those looking to become highly competent and strategic product managers in today's business environment. You will gain a deep understanding of how to place the customer at the center of your strategies, identify and address their needs to create products that deliver real value. You will learn to work collaboratively and align with various company departments, ensuring comprehensive product management and efficient execution. You will get to know and practice agile methodologies, essential skills to quickly adapt to changes and challenges in the current business environment. You will develop skills to detect the needs of your potential customers, fundamental for designing products that solve real problems and generate significant demand. Finally, you will study practical strategies to bring your products to market, including planning and executing campaigns and actions that maximize product visibility and adoption.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Professionals

Professionals aspiring to be product managers, as well as members of multidisciplinary teams.

Why should you take this course?

Product Management

Become a strategic product manager with our advanced course in digital product management. Learn customer-centric strategies, agile methodologies, and market strategies to lead in the digital era. This course is designed for professionals and multidisciplinary team members who aim to advance their careers by mastering product management.

What will you learn?

Principles of Product Management
Introduction to Product Management, skills of the Product Manager, definition of product, digital product, products vs services, project thinking vs product thinking, lifecycle and growth, and doing Product Management.
Customer Focus: Detecting Needs and Problems to Solve
Introduction to research areas, generative-qualitative synthesis techniques, generative-quantitative synthesis techniques, evaluative-qualitative synthesis techniques, evaluative-quantitative synthesis techniques, and practical cases.
Introduction to Agile Methodologies: Developing Solutions for the Customer
Introduction to the world of expectations vs reality, complexity, what Agile is and why it's important, and the SCRUM methodology.
Go to Market: Principles of Marketing and Communication
The new marketing mix, social context, discovering the power of data, creativity as the engine of innovation, and people at the center of the strategy.

Meet your instructor

  • Massimo Tartarini

    Executive Coach (CPCC), Leadership Facilitator (LCP), Digital Product Advisor, The Coaches, Leadership & Coaching

    Massimo Tartarini is a seasoned professional with a background combining executive coaching, leadership facilitation, and digital product advising. Leveraging his extensive product management experience, he is passionate about empowering individuals, teams, and organizations to thrive through change and growth, placing value delivery at the core of his endeavors.

Upcoming cohorts

  • Dates

    start now

€180