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IEBS Digital School 7

MicroMBA in Digital Business

  • Intermediate

Elevate your career with the MicroMBA in Digital Business, a program designed to equip you with the essential skills needed for the digital age. Learn from successful entrepreneurs and executives to transform your business or start a new digital venture.

  • Digital Strategy
  • Marketing
  • Finance
  • Leadership
  • Innovation

Overview

This program covers a wide range of topics including digital marketing, growth strategies, financial planning, and leadership. You will engage with real-world case studies from top digital companies and receive insights from industry leaders to apply in your professional life.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Digital Professionals

Designed for professionals aiming to enhance their digital business skills and lead digital transformation initiatives.

Entrepreneurs

Ideal for entrepreneurs who want to develop successful digital business models and learn from top industry cases.

Executives

Executives looking to update their strategies and incorporate digital innovations into their business practices.

Why should you take this course?

Join the MicroMBA in Digital Business to master the skills demanded by today's digital economy. Learn from top entrepreneurs and leverage a curriculum designed for immediate real-world application to propel your career or business forward.

Pre-Requisites

1 / 3

  • Basic understanding of business management

  • Interest in digital transformation and business innovation

  • Desire to lead and manage high-performance teams

What will you learn?

Talent MBA
Introduction to the course, interviews with top entrepreneurs, and insights into prototyping problems, customers, and business models.
Business Models
Tools and methodologies for rapid design and adaptation of business models, including Value Proposition Canvas and Business Model Canvas.
Lean Startup and Agile
Understanding lean philosophy, designing lean startup stages, and managing projects using agile methodologies like Scrum and Kanban.
Problem Solution Fit
Methodologies to analyze the environment, detect trends, and design customer-centric solutions that fit market needs.
Competitive Strategy
Strategic analysis and planning in a digital context, using tools like PESTEL and Porter's Forces to craft effective business strategies.
Investment and Financing
Understanding the financial landscape for startups, designing effective pitches, and exploring different funding options.
Product Market Fit
Developing products that meet market demands, understanding product space vs solution space, and achieving product market fit.
Growth Strategies. Growth Hacking
Exploring methodologies for rapid growth, understanding the essentials of growth hacking, and applying growth strategies effectively.
Digital Marketing
Comprehensive overview of digital marketing strategies, understanding inbound and outbound marketing, and using analytics for optimization.
Team
Effective leadership and communication techniques to manage and motivate high-performance teams.
Finances
Fundamentals of finance for entrepreneurs, from understanding financial statements to budgeting and fiscal considerations.
Exponential Technologies
Exploring the impact of technologies like AI and IoT on business, and understanding the principles of Industry 4.0.
Legality
Legal considerations for startups, including compliance, data protection, and understanding corporate legal structures.

What learners say about this course

  • “The MicroMBA in Digital Business was key to developing my professional project successfully.”

    MarieLo

    Founder of École Suisse d’Espagnol and The Language Corner

  • “From the first minute I started the master, I was able to apply the knowledge acquired at my job.”

    Cesc Garriga

    Chief Learning Officer at Prevent Control

Meet your instructors

  • Pascual Parada Torralba

    Director of Innovation and Data, IEBS Business School

    Pascual Parada Torralba is an instructor at IEBS Business School. He is responsible for the innovation and data strategy of the school.

  • David Tomás

    Founder, Cyberclick

    David Tomás is an instructor at IEBS Digital School with over 20 years of experience in online marketing and advertising.

  • Vicente Arias

    Ceo, Coverfly

    Vicente Arias is an instructor at IEBS Digital School. He is also the Founder & CEO of Coverfy.

Upcoming cohorts

  • Dates

    start now

€199