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Product Management
Product Management
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Nuclio Learning

Advanced Management of Digital Products: Digital Leadership

  • Advanced

Gain essential tools and knowledge to excel in product management in the digital age. Empower yourself to lead the digital future and take your product management skills to the next level.

  • Product Management Principles
  • Customer Needs Identification
  • Agile Methodologies
  • Marketing and Communication
  • Data-Driven Decision Making

Overview

This course provides a deep understanding of customer-centric strategies, collaborative work with various company departments, agile methodologies, and practical strategies for product market introduction. You will learn to identify and address customer needs, creating products that deliver real value.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Product Management Professionals

Professionals seeking to become highly competent and strategic product managers in the current business environment.

Aspiring Product Managers

Individuals aiming to enter the field of product management and lead digital product initiatives.

Members of Multidisciplinary Teams

Team members from various departments who are involved in the comprehensive management and execution of digital products.

Why should you take this course?

Product Management

Become a strategic product manager with this advanced course, learning customer-centric strategies, agile methodologies, and market introduction tactics. Suitable for professionals and those aspiring to enter product management, this course will help you lead in the digital era.

Pre-Requisites

1 / 3

  • Understanding of basic product management principles

  • Ability to collaborate with different departments within a company

  • Interest in learning about customer-centric strategies and agile methodologies

What will you learn?

Principles of Product Management
Introduction to Product Management, skills of a Product Manager, definition of a product, digital products, products vs services, project thinking vs product thinking, lifecycle and growth, and how to do Product Management.
Customer Focus: Detecting Needs and Problems to Solve
Introduction to research areas, generative-qualitative synthesis techniques, generative-quantitative synthesis techniques, evaluative-qualitative synthesis techniques, evaluative-quantitative synthesis techniques, and practical cases.
Introduction to Agile Methodologies: Developing Solutions for the Customer
Introduction to the expectations vs reality of the business world, complexity, what Agile is and why it's important, and the SCRUM methodology.
Go to Market: Principles of Marketing and Communication
The new marketing mix, social context, discovering the power of data, creativity as the engine of innovation, and people at the center of the strategy.

Meet your instructor

  • Massimo Tartarini

    Executive Coach (CPCC) - Leadership Facilitator (LCP) - Digital Product Advisor, The Coaches, Leadership & Coaching

    Massimo Tartarini is a professional coach at The Coaches, Leadership & Coaching. After 12 years of experience in product management, he realized his passion for coaching and helping teams and individuals reach their full potential. He focuses on coaching executives, leadership and team development.

Upcoming cohorts

  • Dates

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€180