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Nuclio Learning

Experiential Optimization and Conversion Strategies in eCommerce (UX-CRO)

  • Intermediate

This certification course focuses on improving user experience and elevating conversion rates in eCommerce platforms. It covers essential skills for standing out in the competitive online market, from creating engaging interfaces to implementing advanced buyer activation tactics.

  • User Experience
  • Conversion Rate Optimization
  • Testing and Best Practices
  • Hostile Architecture and Dark Patterns
  • Product Detail Page Tools

Overview

Participants will be trained in key principles of User Experience (UX) and Conversion Rate Optimization (CRO), explore advanced strategies of hostile architecture to maximize user retention, delve into effective design and development of product detail pages to boost conversion, and learn advanced buyer activation techniques to increase engagement and conversions.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Digital Marketing Professionals

Professionals in the field of digital marketing looking to improve online platform performance and effectiveness.

User Experience Designers

Designers focusing on user experience who want to enhance their skills in eCommerce optimization.

Web Developers

Developers interested in implementing user experience and conversion rate optimization strategies.

Why should you take this course?

Design

Víctor de la Fuente

Ecommerce & eBusiness Strategy at Nestle

Take this course to master the art of creating a seamless user experience and significantly improve conversion rates in your eCommerce business. Learn from industry experts and apply cutting-edge strategies to outperform competitors and achieve remarkable online success.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing and eCommerce

  • Familiarity with web development and design principles

  • Interest in improving user experience and conversion rates

What will you learn?

UX-CRO
Introduction to the basic elements and concepts of user experience and conversion rate optimization.
Testing
Different techniques for testing designs to find the version that performs best in terms of conversion.
Hostile Architecture
Explanation of the 'hostile architecture' concept in offline and its online counterpart: dark patterns, with analysis of different examples.
Product Detail Page
In-depth look at all the tools available to increase the conversion rate on the product detail page.
Product Detail Page Content
Detailed explanation of all the content blocks that influence the performance of a product and how to make the most of these elements.
Shopper Activation
Discussion of various commercial tools to turn a visitor into a buyer, completing the functional elements of the product detail page, content, and now, more promotional aspects.
Innovation in UX
Mention of various past trends and possible future trends with potential impact on user experience that can change the current paradigm.

Meet your instructor

  • Víctor de la Fuente

    AOV, MOV and Check Valve Program Engineering, Luminant

    Víctor de la Fuente is an instructor at Nuclio Learning. He has experience in AOV, MOV and Check Valve Program Engineering at Luminant, but no additional summary is available.

Upcoming cohorts

  • Dates

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€240