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IEBS Digital School 7

Social Media Metrics and ROI

  • up to 1 month
  • Intermediate

This course provides essential tools to measure the success of social media strategies, focusing on key metrics, selection, and visualization to enhance decision-making and ROI. Gain insights into interpreting and presenting social media profile management data to clients.

  • Metric Selection
  • ROI Formulation
  • Dashboard Construction
  • Data Integration

Overview

Participants will learn to identify and select the right metrics based on set objectives, apply profitability formulas, and value tracking metrics for campaigns. The course covers native measurement options provided by major social platforms, the construction of dashboards, and the integration of data sources.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Social Media Professionals

Individuals interested in improving their social media measurement skills.

Digital Marketers

Marketers who wish to understand and present the success of their social media strategies effectively to clients.

Community Managers

Community managers looking to leverage social media metrics for strategic insights.

Why should you take this course?

Enhance your ability to measure and present the success of social media strategies effectively. Learn key metrics, ROI calculation, and data visualization to make informed decisions and demonstrate the impact of your strategies to clients.

Pre-Requisites

1 / 3

  • Basic understanding of social media platforms

  • Interest in data analysis and metrics

  • Desire to enhance digital marketing skills

What will you learn?

Social Media Metrics
Understanding metrics, their importance in social media, and how to organize and justify them in planning. Learn about conversion concepts and metrics offered by major social platforms.
Dashboards
Deep dive into tools for tracking metrics from social profiles, including native and third-party platforms. Learn to construct and utilize dashboards for monitoring, analysis, and reporting.
Profitability and ROI
Fundamentals of measuring social media profitability, defining KPIs, and calculating ROI. Address distortions in profitability metrics and learn to accurately report findings.

What learners say about this course

  • “Thanks to IEBS for this opportunity, I have been learning and growing more every day since I finished the course two years ago. #opportunity #innovation #communitymanager”

    Nathalie Heilbron

    Community manager, Social media manager, Digital Marketer, Interior Designer at 2Costa Rica Real Estate

  • “Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hoteles | Budget Hotel Chain

  • “A step further in my professional training and growth during 2020 with IEBS Business School, surpassing the postgraduate in Traffic Management”

    Almudena Gómez González

    Marketing Technician at Vía Célere

Meet your instructor

  • Laura María Vázquez Viaño

    Instructor, IEBS Digital School

    Laura María Vázquez Viaño is an instructor at IEBS Digital School. She is a passionate and experienced marketing professional with over 15 years of experience in conceptualizing and executing global communication and marketing strategies. She is an expert in online marketing and communication, with a focus on generating social influence and engagement. She has held leadership roles at agencies such as Havas and Best, and has also worked as a consultant for various companies. She is a graduate of the Complutense University of Madrid with a degree in Advertising and Public Relations.

Upcoming cohorts

  • Dates

    start now

$510