IEBS Digital School 7

Jorge Fernández Romero

Participants will learn to apply various product management techniques based on business vision, manage product ideas through a Product Backlog to achieve expected benefits, and identify and choose the best product metrics for decision-making.

Product: From Vision to Planning

Understanding the necessity and importance of having a clear conceptualization of the product. Tools and techniques for projecting the vision and mission of the product.

High-Level Product Conceptualization

Focus on the dynamics of Release Planning at the start of each product iteration and the key artifact, the Product Backlog.

Release Plan of a Product

Detailed work on using the Product Backlog throughout the product lifecycle, including creation, updating, and maintaining quality in writing backlog items.

Management of the Product Backlog in Iterations through PBIs

This course offers a comprehensive approach to product management from the initial vision to detailed planning under the Agile philosophy. It is designed to equip you with the skills to manage a product lifecycle effectively.

Project managers who wish to apply an agile vision to project management.

Project Managers

Innovation Department Heads

Professionals focused on leading change management and digital transformation projects.

Professionals in Leadership

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

AI Foundations

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Product: From Vision to Planning

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