Storytelling and Transmedia Narrative

up to 1 month
Intermediate

Learn to differentiate your internet presence through creative and original content using transmedia narratives and storytelling. This course will equip you with the skills to create captivating stories that engage consumers and enhance your marketing strategies.

Storytelling techniques
Transmedia narratives
Branded content creation
Digital marketing strategies
Emotion marketing

Overview

This course will guide you through the process of applying transmedia narrative techniques to your advertising campaigns, managing branded content strategies, and using storytelling to enhance your website's content. You will gain insights into emotion marketing and neuromarketing to captivate your customers and create unforgettable stories.

Online
course location
Spanish
course language
Professional Certification
upon course completion
Self-paced
course format
Pre-recorded classes
delivered online

Who is this course for?

Professionals in management, marketing, communication, journalism, and public relations

For professionals who want to apply professional ethics to the social networks they manage.

Graduates and diploma holders

For those who want to specialize in social networks and integrate them as a strategic unifying element in the organization they work for.

Entrepreneurs

For entrepreneurs who want to manage their company under the prism of web 2.0, expand their presence on social networks, and gain substantial competitive advantages.

Community Managers

For community managers who want to renew or update their knowledge.

Why should you take this course?

Engage in a course that transforms your approach to digital content creation through storytelling and transmedia narratives. Learn to captivate your audience, enhance your brand's presence, and lead successful marketing campaigns tailored to the digital age.

Pre-Requisites

1 / 3

Basic understanding of marketing and communication
Experience in managing or creating content for social networks
Interest in enhancing storytelling skills for professional use

What will you learn?

Storytelling

Introduction to storytelling, exploring different types and structures, digital tools like Mural and Canva, and analyzing successful case studies.

Transmedia Narrative

Understanding the essentials of transmedia narratives, planning strategies, user engagement, and the role of prosumers in content creation.

Branded Content

Deep dive into branded content, distinguishing it from traditional advertising, planning and executing campaigns, and utilizing current platforms and influencers.

What learners say about this course

“Training in new areas is no longer an option but a necessity.”
Francisco José Ruiz García
Cofounder at entradium
“I want to thank all the teachers and especially the directors of the Master, for their work and involvement. I have learned more than in 20 years working in this business.”
Sergio Martínez Latorre
Director of Development and Implementation of ERP at Daemon4
“A great school that I recommend to everyone who asks me. Also a great technical team and teachers. Keep it up!”
Verónica Rosselló Bazzoni
Manager Corporate Communications & Marketing at Travelgate X

Meet your instructor

Laia Vidal
E-learning Content Creator, Barabara Educació SCCL
Laia Vidal is a passionate artist and new technology enthusiast, with a PhD in Communication and Art. She is currently an E-learning Content Creator at Barabara Educació SCCL.

Upcoming cohorts

Cost
$510
Duration
1 month
Dates
start now
Location
Online

$510