Postgraduate in Gaming and Digital Business

up to 8 months
Intermediate
Cohort-based

Lead the demand for professionals in the exciting field of gaming with a 30% increase in job offers. This postgraduate course offers unparalleled opportunities in areas such as marketing, innovation, and business development.

Gaming
Digital Marketing
Business Development
Video Game Design
Community Management

Overview

Learn about the evolution of gaming platforms, the typology of current and future gamer profiles, brand strategies, and digital marketing techniques specific to the gaming industry. Deepen your understanding of video game design, narrative, game mechanics, and community interaction through social gaming.

Online
course location
Spanish
course language
Professional Certification
upon course completion
Part-time / Full-time
schedule flexibility
Pre-recorded and Live classes
delivered online

Who is this course for?

Business Consultants

Business consultants interested in the gaming sector.

Innovation and Business Development Directors

Directors of innovation and business development in companies interested in the world of video games.

Managers and Executives

Managers and executives from any sector who want to engage with the gaming world.

Why should you take this course?

Become a leader in the rapidly growing gaming industry, learn cutting-edge marketing strategies and game design techniques. This course is designed for professionals aiming to excel in the dynamic field of gaming and digital business.

Pre-Requisites

1 / 3

Understanding of basic business concepts
Interest in the gaming industry
Desire to develop marketing strategies within the gaming sector

What will you learn?

Context of Gaming

History of Gaming from the 1960s to web3, Gaming Ecosystem, Players in the industry, Fans, gamers, and audiences.

Publishers and Business

Development and launch of a video game, Publishers and developers, Skills, profiles, and needs to create a video game.

Broadcasting and Influencers

Broadcast: history, evolution, and context, Streamers and Influencers: context and references, KPIs, tools, and case studies.

Marketing Strategies and Business Development in Gaming

Marketing strategies with Gaming for endemics and non-endemics, Business development with Gaming for endemics and non-endemics, The role of the fan in both marketing and business development.

PR and Comms of the Endemic Industry

Implementation of the marketing plan in gaming, The importance of unpaid communication: social media and PR, KPIs, tools, and case studies.

Gamification

Motivational design of a game. Narrative. Mechanics and game elements. Game Design. Immersion, flow, and rewards.

Meet your instructors

Oscar Soriano
Founder and CEO, Play The Game
Oscar Soriano is the founder and CEO of Play The Game. He has extensive experience in the fields of marketing, entrepreneurship, and project management.
Guillem Aragonés
Co-Founder - COO & Co-Founder - CMO, Break Tour & NGL
Passionate about video games and esports. Fascinated by working in the world of new technologies, developing new communication channels for the public and offering new alternatives to brands that want to enter the sector.
Néstor Santana Gomez
Director of Innovation and New Business, Team Heretics
Néstor Santana Gomez is a creative and strategic professional with a background in business model design and advertising. Currently, he serves as Director of Innovation and New Business at Team Heretics, the largest Spanish-speaking esports team in the world, leveraging his expertise to develop unique value propositions at the intersection of gaming, new relationship models, and digital spaces.
Emilio Hurtado Ruiz
Head of Esports & Gaming, Auren Spain
Emilio Hurtado Ruiz is a lawyer specializing in new technologies and digital entertainment, particularly in the esports and gaming industry. He is currently the Head of Esports & Gaming at Auren Spain, where he advises professional esports entities, including publishers, competition promoters, esports clubs, players, and content creators.
Brian Burger
Senior Data Collection Manager - Team Lead, Measurabl
Brian Burger is an instructor at IEBS Digital School and has years of experience in data collection, scheduling, and problem-solving. As a Senior Data Collection Manager - Team Lead at Measurabl, he has honed his analytical and communication skills.
Unai Pascual
Operations Manager, Play the Game Agency
Unai Pascual is a highly driven and experienced professional with a background in advertising and public relations. He currently serves as the Operations Manager at Play the Game Agency, where he leverages his entrepreneurial spirit and passion for sports to lead operational excellence.

Upcoming cohorts

Cost
$3,450
Duration
8 months
Dates
TBD
Location
Online
Cost
$3,450
Duration
8 months
Dates
TBD
Location
Online

Frequently Asked Questions

How can I learn more about this course?

For any additional information or to clarify any doubts about a course, feel free to reach out via chat or email. Our dedicated advisors are here to provide you with all the necessary details to ensure you make an informed decision about whether its the right course for you.

What payment options are available?

Mydra offers multiple payment methods for your convenience. You can choose to pay upfront with a card or bank transfer, utilize your Retribución Flexible tax credits, or opt for FixPay – our flexible payment plan. FixPay allows you to divide the cost of your course into up to 20 manageable monthly installments. For detailed Terms & Conditions, please click here.

How does Mydra vet top courses?

Our vetting process looks at the quality of the education provider, the qualifications of the instructors, success rates of past students, positive online feedback and other important data points. This ensures that we offer top-tier learning experiences, provided by the best in the field.

Still have questions?

If you can't find the answer you're looking for, chat with your Mydra advisor!

$3,450