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Product Management
Product Management
IEBS Digital School 7 logo

IEBS Digital School 7

Postgraduate in Digital Product Management

  • up to 10 months
  • Intermediate

Transform your career by mastering the skills needed to excel as a Digital Product Manager. Learn from industry experts and gain hands-on experience in designing and developing products using cutting-edge methodologies.

  • Product Lifecycle Management
  • Ideation and Conceptualization
  • Business Strategy
  • User Lifecycle in Digital Products
  • Agile Product Development

Overview

This postgraduate program equips you with the necessary skills to function effectively as a Product Manager or Product Owner. You will learn to apply Design Thinking, Scrum, UX, Prototyping, Customer Development, and KPI Measurement to create and manage successful digital products.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Full-time
    course format
  • Live classes
    delivered online

Who is this course for?

Product Managers

Product Managers looking to update their knowledge to adapt to new techniques and methodologies derived from the development of digital products.

Agile Professionals

Professionals trained in agile methodologies who need to complement their knowledge or experience in product strategy.

Entrepreneurs

Entrepreneurs leading startups or companies focused on product development.

Students and Junior Professionals

Individuals seeking to guide and develop their career in the field of product management and development.

Why should you take this course?

Gain the skills to lead in the digital product market by learning from top industry experts. This course covers essential methodologies like Design Thinking and Scrum, preparing you for roles such as Digital Product Manager or Product Owner.

Pre-Requisites

1 / 3

  • Basic understanding of product management concepts.

  • Familiarity with agile methodologies.

  • Interest in digital product development.

What will you learn?

Product Lifecycle
Explore product management, inspection, and adaptation with a practical project on product management in practice.
Ideation and Conceptualization
Learn about conceptualization, research, analysis, prototyping phases, and tools with a project on developing a conceptualization for improving a digital product.
Strategy and Business Model
Cover customer segment identification, business model construction, and validation with a project on building a business model.
User Lifecycle in Digital Product
Understand key concepts and methodological principles, instrumentation of the user lifecycle, analytics, and experimentation with a project on developing an analytical and experimental framework.
Agile Product Development
Dive into Agile, Scrum, and Kanban with a project on developing an improvement plan for agile teams.
Product Launch
Study the fundamentals of digital product launches, from product-market fit to metrics, with a project on end-to-end product launch.
Product Marketing Strategies
Learn about digital marketing, marketing campaigns, e-commerce, and mobile marketing with a project on developing a strategic digital acquisition plan.
Behavioral Analytics and Dashboards
Focus on behavior metrics, dashboard & analytics, and growth with a project on developing a user behavior analysis plan.
Global Project
Participate in masterclasses on generative AI tools and NoCode for product development.

Meet your instructors

  • Javier Martin De Agar Tirado

    Agile Product Manager, IEBS Digital School

    Javier Martin De Agar Tirado is an Agile Product Manager at IEBS Digital School. He has over 6 years of experience helping individuals, teams, and organizations think differently and prepare for the challenges and demands of the market.

  • Guillem Valls Rams

    Product Leader, IEBS Digital School

    Guillem Valls Rams is a product leader with experience in fintech and SaaS. He is currently building an all-in-one B2B SaaS platform for freelancers and SMEs that meets their management and financial needs.

  • Omar Ruiz Rodríguez

    Co-organizer, La Product Conf Madrid

    Omar Ruiz Rodríguez is an experienced Senior Product Manager with a passion for making a positive impact on people's lives. He is currently seeking his next professional challenge and is eager to join a company that shares his values.

  • Lautaro Clementin

    Instructor, IEBS Digital School

    Lautaro Clementin is an instructor at IEBS Digital School in Rome, Italy. He specializes in digital marketing, product management, and business development.

  • Izaskun Saez Velasco

    Senior UX/UI Designer / Professor, IEBS Digital School

    Izaskun Saez Velasco is a senior UX/UI designer and professor at IEBS Digital School. She has over 15 years of experience in the field, which includes designing user-focused interfaces, leading design teams, and implementing agile workflows.

Upcoming cohorts

  • Dates

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$3,450