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Nuclio Learning

Expert in Key Tools for Digital Marketing

  • up to 22 hours
  • Intermediate

This certification course empowers you to manage digital flows successfully using proven tools and techniques to enhance your online presence. Gain expertise in Google Ads and AI in paid marketing, and earn dual certification from Nuclio Digital School and Universidad EUNEIZ.

  • SEO
  • SEM
  • Google Ads
  • Social Media Metrics
  • Digital Analytics

Overview

In this comprehensive course, you will acquire essential skills in implementing digital traffic management strategies, optimizing online presence, and maximizing digital campaign performance. Focused on Google Ads, you will develop business vision, analytical skills, and mastery of key tools, preparing you to excel in digital marketing.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Live classes
    delivered online

Who is this course for?

Executives

Executives seeking new interaction models through SEO and SEM to gain a competitive advantage with Google Ads.

Marketing Directors

Marketing directors aiming to enhance their digital marketing strategies and improve online presence.

Entrepreneurs

Entrepreneurs and business owners looking to optimize their digital marketing efforts and increase visibility.

Why should you take this course?

Marketing

Become an expert in paid traffic and media strategies, mastering Google Ads and digital marketing certifications. Ideal for professionals seeking to enhance their digital marketing skills and drive measurable success.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing concepts

  • Familiarity with online advertising platforms

  • Interest in enhancing digital marketing skills

What will you learn?

Module 1: What is SEO?
Learn about SEO On Page, SEO Off Page, Keyword research, and SEMrush demonstration.
Module 2: How does PPC SEM work?
Understand SEO Vs SEM, Google's algorithm, matches, creatives, bids, and Google Ads live demo.
Module 3: Introduction to Social Ads
Explore social ads introduction, algorithm, success case - Hawkers, key concepts, formats, segmentation, and metrics.
Module 4: Analytics and CRO
Introduction to Digital Analytics, Google Analytics, project development, and qualitative analytics.
Module 5: All About Search
Discover the digital advertising ecosystem, Google's algorithm, Ad Rank, and real auction.
Module 6: SEO and SEM Strategy: Comparison
Compare SEO vs SEM in two parts.
Module 7: SEO and SEM Strategy: Business Objectives
Practice business objectives in two parts.
Module 8: Google Ads
Overview of Google Ads, account setup, and Think with Google certifications.
Module 9: Key Elements for SEM Strategy
Learn about SEM strategy elements: account structure, keywords, ads, assets, and bids.
Module 10: Ecosystem to Consider
Privacy in Google Ads, Bard vs Chat GPT, and Google Ads tools.
Module 11: Efficient Strategy in Google Ads
Key KPIs, real exercises, and receive a university certification from EUNEIZ.

Meet your instructors

  • Michiel Das

    CMO, Cuideo

    Michiel Das is a professional in Branding and Online Marketing, passionate about social media, online marketing, and creative campaigns.

Upcoming cohorts

  • Dates

    start now

€387