Results Generation: Social Media and Inboundization

up to 1 month
Intermediate

Learn to apply key concepts of inbound marketing to your company's digital strategy, enhancing effectiveness and reducing costs associated with traditional advertising.

Inbound Marketing
Social Media Management
Content Strategy
Digital Marketing
Business Strategy

Overview

This course provides a comprehensive understanding of inbound marketing, focusing on techniques to attract users and increase business results through content creation and branded content. You will learn to create effective social media plans, use social networks tactically, and inboundize business assets for short-term benefits.

Online
course location
Spanish
course language
Professional Certification
upon course completion
Self-paced
course format
Pre-recorded classes
delivered online

Who is this course for?

Marketing Professionals

Individuals looking to acquire knowledge to develop strategies for traffic attraction and business opportunity generation.

Advertising Experts

Professionals aiming to specialize in new inbound marketing methodologies.

Entrepreneurs

Business owners seeking to leverage inbound marketing to enhance their business.

Executives and Managers

Leaders wishing to acquire strategic competencies in digital marketing.

Recent Graduates

Individuals wanting to specialize in new online marketing techniques.

Why should you take this course?

Enhance your digital marketing skills with our course on Results Generation: Social Media and Inboundization. Learn to captivate your audience, increase business results, and master inbound marketing techniques tailored for today's sophisticated users.

Pre-Requisites

1 / 3

Basic understanding of digital marketing
Experience with social media platforms
Interest in inbound marketing strategies

What will you learn?

How to Create a Social Media Plan

Learn the importance of a social media strategy to achieve expected goals, including step-by-step creation from scratch with practical examples.

How to Use Each Social Network in an Inbound Marketing Strategy

Deep dive into each social network to discover usage tactics and achieve results within an inbound marketing strategy, covering platforms like Facebook, LinkedIn, Twitter, Instagram, and more.

Inboundization: How to Use it to Generate Short-term Benefits

Identify and leverage pre-existing company assets in your social media strategy to generate results, understanding the concept of inboundization and its benefits.

What learners say about this course

“Thanks to IEBS for this opportunity, I have been learning and growing more every day since I finished the course 2 years ago. #opportunity #innovation #communitymanager”
Nathalie Heilbron
Community manager, Social media manager, Digital Marketer, Interior Designer at 2Costa Rica Real Estate
“Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”
Rodrigo Hernando Vega Ramírez
Business Development Manager at Ayenda Hoteles | Budget Hotel Chain
“Challenge completed, now to continue for more!!! Many thanks to IEBS Business School and to all the teachers who are very professional, I recommend this school without a doubt!”
Pablo Odi Zappettini
Lead generation | SEO | Web development at WABI SABI Marketing

Meet your instructor

Carla Massegú
Account Director, InboundCycle
Graduated in Advertising and Public Relations, with a specialization in advertising strategy, I have more than 5 years of experience in the digital marketing sector and have currently been working for 3 and a half years on Inbound Marketing strategies for Inboundcycle. Over the last year, I have also been involved in defining and implementing processes for Inbound Service and Inbound Sales for various agency clients. In parallel, I have also participated in training sessions and masterclasses for companies and business schools.

Upcoming cohorts

Cost
$510
Duration
1 month
Dates
start now
Location
Online

$510