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IEBS Digital School 7

PPC/SEM on Google's Display Network and Remarketing

  • up to 1 month
  • Intermediate

Master PPC/SEM strategies on Google's Display Network and Remarketing to drive business growth and optimize digital traffic. This course offers practical, online e-learning methodologies to apply modern advertising strategies effectively.

  • Display Advertising
  • Remarketing
  • Campaign Strategy
  • Audience Segmentation
  • Bid Management

Overview

In this course, you will learn to apply and manage advanced PPC/SEM campaigns on Google's Display Network and engage in Remarketing. The course covers strategic campaign creation, audience segmentation, and optimization techniques to maximize digital channel effectiveness and customer acquisition.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Individuals looking to consolidate their knowledge and grow professionally in the marketing field.

Entrepreneurs

Entrepreneurs seeking to boost their web projects through effective PPC/SEM strategies.

Professionals and Executives

Professionals and executives aiming to participate in the digitalization processes of their companies.

Why should you take this course?

Enhance your digital marketing skills with our PPC/SEM course on Google's Display Network and Remarketing. Learn to create impactful advertising strategies, optimize digital traffic, and drive business growth. Ideal for marketing professionals and entrepreneurs eager to advance their digital capabilities.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing

  • Familiarity with Google Ads

  • Interest in PPC and SEM strategies

What will you learn?

Display PPC/SEM Advertising and Audiences
Introduction to basic concepts and overview of Display campaigns on Google Ads, including campaign types, ad formats, objective setting, audience segmentation, and bid strategies.
Strategies and Use Cases of Display
Strategic logic of Display campaigns, understanding the conversion funnel, buyer journey mapping, campaign structuring, and real-world application.
Using the Google Ads Platform
In-depth functionality of Google Ads, campaign setup, ad creation, audience creation, ongoing optimization, and performance metrics.

What learners say about this course

  • Very satisfied with the training offered by @iebschool. Thanks for everything!

    Andrea Alonso Castro

    Community Manager at @Cosmeclinik

  • Thanks to @iebschool I have been able to lay the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!

    Helena Romero

    Brand Manager at Tabladillo

  • Happy and proud to have completed my studies at IEBS Business School

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

Meet your instructor

  • María Julieta Gomez Diaz

    Instructor, IEBS Digital School

    María Julieta Gomez Diaz is an instructor at IEBS Digital School. She is an expert in data analysis and visualization, with a passion for helping others learn how to use data to make informed decisions.

Upcoming cohorts

  • Dates

    start now

$510