IEBS Digital School 7

María Julieta Gomez Diaz

In this course, you will learn to apply and manage advanced PPC/SEM campaigns on Google's Display Network and engage in Remarketing. The course covers strategic campaign creation, audience segmentation, and optimization techniques to maximize digital channel effectiveness and customer acquisition.

PPC/SEM on Google's Display Network and Remarketing

Introduction to basic concepts and overview of Display campaigns on Google Ads, including campaign types, ad formats, objective setting, audience segmentation, and bid strategies.

Display PPC/SEM Advertising and Audiences

Strategic logic of Display campaigns, understanding the conversion funnel, buyer journey mapping, campaign structuring, and real-world application.

Strategies and Use Cases of Display

In-depth functionality of Google Ads, campaign setup, ad creation, audience creation, ongoing optimization, and performance metrics.

Using the Google Ads Platform

Master PPC/SEM strategies on Google's Display Network and Remarketing to drive business growth and optimize digital traffic. This course offers practical, online e-learning methodologies to apply modern advertising strategies effectively.

Individuals looking to consolidate their knowledge and grow professionally in the marketing field.

Marketing Professionals

Entrepreneurs seeking to boost their web projects through effective PPC/SEM strategies.

Entrepreneurs

Professionals and executives aiming to participate in the digitalization processes of their companies.

Professionals and Executives

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

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PPC/SEM on Google's Display Network and Remarketing

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