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Tekdi

Google Analytics 4 from Basic to Advanced

  • Beginner

This course offers an in-depth understanding of the different sections of the new Google Analytics 4 property. Learn the theoretical and practical fundamentals of web analytics, its historical evolution, and application in business.

  • Web Analytics
  • Google Analytics 4
  • Data Analysis
  • User Behavior Analysis
  • Artificial Intelligence in Analytics

Overview

You will learn to navigate the GA4 interface across various sections and the new measurement approach. The course includes practical exercises with Google's Demo accounts, extracting user insights, analyzing web interactions, understanding behavioral patterns, and seeing how AI is related to analytics.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Marketing, communication professionals, entrepreneurs, business owners or managers of any size who want to acquire new digital skills to attract customers in the digital world.

Career Changers

Professionals from any field looking to redirect their career towards Digital Business, learning the necessary tools to attract customers.

Students

Students seeking a specialization adapted to the digital world around us, allowing them to acquire skills to face the job market through entrepreneurship or working for others by providing real value to companies.

Why should you take this course?

Marketing

Manuel Guillermo Silva

Course Instructor

By taking this course, you will gain a comprehensive understanding of Google Analytics 4, from basic to advanced features. You will learn to analyze user interactions and behavior on your website, leveraging AI in analytics. This course is ideal for marketing professionals, career changers, and students who want to excel in the digital business landscape.

Pre-Requisites

1 / 3

  • Interest in learning digital strategies to grow a business using digital marketing.

  • Desire to acquire new competencies in digital customer acquisition.

  • Willingness to reorient one's career towards digital business and marketing.

What will you learn?

Introduction to GA4 and Web Analytics
Learn the basics of GA4 and the importance of web analytics.
Using the Tool
Navigate and utilize the core features of GA4.
Central Analysis Platform to Improve Processes
Understand how GA4 can be used to enhance business processes.
Technical Ecosystem of GA4
Explore the technical aspects and ecosystem of GA4.
Measurements and Connections
Learn about different measurement strategies and how to connect data.
Advanced Analysis
Dive into advanced analytics features within GA4.
AI and Google Analytics
Discover the role of artificial intelligence in analytics.
Digital Analyst Profession
Understand the profession and role of a digital analyst.
Installing the Google Analytics 4 DEMO Account
Learn how to set up a demo account to practice GA4 features.
Admin Panel Section
Get to know the administrative aspects of GA4.
Home Section
Explore the home section of GA4.
Reports Section
Learn how to generate and interpret reports in GA4.
Explore Section
Discover the explore section for deeper data analysis.
Advertising Section
Understand how GA4 integrates with advertising data.

What learners say about this course

  • “I came in very scared but everything changed when I realized that I am good.”

    Álex

    Student

  • “Thanks to TEKDI, I have set up my own business school.”

    Diego

    Entrepreneur

  • “Doing Digital Marketing practices at TEKDI has taught me the correct methodology.”

    David

    Student

Meet your instructor

  • Manuel Guillermo Silva

    SEM / PPC Manager, Tekdi

    Manuel Guillermo Silva is an expert in digital marketing with over 10 years of experience. He has helped numerous companies and entrepreneurs increase their visibility and customers through digital advertising.

Upcoming cohorts

  • Dates

    start now

€98