Nuclio Learning

Marina Avilés

In this course, you will explore the evolution of digital marketing and the role of CRM systems in customer retention. Learn to design effective email marketing campaigns, understand marketing automation, and apply best practices in CRM management. The course provides practical insights into lead nurturing, scoring, and the use of marketing automation tools to optimize your strategies.

Email Marketing: CRM and Automation to Retain Customers

Explore the evolution of marketing from 1.0 to 4.0, the birth of CRMs, and how digital marketing uses technology for customer retention. Understand CRM definitions, benefits, and key trends.

Module 1 - Evolution of Digital Marketing and CRM Functions

Learn about email marketing for acquisition and retention, types of campaigns, GDPR compliance, and key metrics. Discover best practices for email design and creativity.

Module 2 - Email Marketing Strategies

Understand the ecosystem of automation, customer-centric data, and marketing automation assets. Learn about lead attraction strategies and practical exercises in marketing automation workflows.

Module 3 - CRM & Marketing Automation

Delve into the buyer journey, lead nurturing processes, and lead scoring models. Learn to configure lead scoring and understand the lead funnel for MQLs and SQLs.

Module 4 - Lead Nurturing and Scoring

This course offers a comprehensive understanding of CRM and Email Marketing strategies to enhance customer retention. Gain dual certification from Nuclio Digital School and Universidad EUNEIZ, and learn at your own pace with access to high-quality video content and practical exercises.

Individuals in the marketing field looking to expand their knowledge on CRM and Email Marketing to enhance strategy efficiency.

Marketing Professionals

Company leaders aiming to improve their understanding of CRM and Email Marketing for better business strategy execution.

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Self-employed individuals seeking to enhance their CRM and Email Marketing skills to boost client engagement and retention.

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Email Marketing: CRM and Automation to Retain Customers

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