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IEBS Digital School 7

Acquisition & Activation

  • up to 1 month
  • Intermediate

The Acquisition & Activation course delves into the initial phases of the AARRR metric-based methodology, teaching you to design, develop, and measure strategies for testing projects or products in these crucial early stages.

  • Acquisition
  • Activation
  • Growth Hacking
  • Lead Scoring
  • Customer Journey

Overview

This course offers deep insights into the acquisition and activation phases, focusing on hypothesis, experimentation, and validation methodologies. You will learn to ask the right questions and apply various tactics to test and validate marketing strategies effectively.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Professionals in any marketing-related field looking to optimize their acquisition, conversion, and retention processes.

Entrepreneurs

Entrepreneurs eager to accelerate the growth of their businesses using advanced marketing techniques.

Executives and Middle Managers

Executives and middle managers seeking to understand and apply growth strategies in their organizations.

Students

Students interested in analytics and strategy, aiming to learn methodologies to help SMEs accelerate growth.

Why should you take this course?

Enhance your marketing skills by mastering the art of acquisition and activation. Learn from top industry experts and apply cutting-edge growth hacking techniques to drive business success. Ideal for marketing professionals and entrepreneurs.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Interest in growth hacking methodologies

  • Desire to apply data-driven strategies for business growth

What will you learn?

Acquisition
Introduction to the Acquisition stage of the AARRR funnel, focusing on designing effective strategies, understanding the input-output dilemma, and creating optimal validation of hypotheses and audiences.
Activation
Exploration of Activation strategies, including post-segmentation, multichannel approaches, growth hacks, and funnel creation, along with tackling the attribution problem.
Performance on Acquisition and Activation
Advanced techniques for selecting the best channels based on the Sean Ellis model, understanding user behavior through Hook and Fogg models, and applying social proof in product strategies.

What learners say about this course

  • “Content and proud to have completed my studies at IEBS Business School.”

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

  • “Thanks to @iebschool I have laid the foundations of what could be my 2.0 identity. Very interesting. Great faculty!”

    Helena Romero

    Brand Manager at Tabladillo

  • “Thanks to IEBS for this opportunity, I finished the course 2 years ago and continue to learn and grow every day. #opportunity #innovation #communitymanager”

    Nathalie Heilbron

    Community manager, Social media manager, Digital Marketer, Interior Designer at 2Costa Rica Real Estate

Meet your instructor

  • Cristina Catalán Artigot

    CEO, Marketing Automatizado 360

    Cristina Catalán Artigot is the CEO of Marketing Automatizado 360. She is a marketing and data enthusiast who helps companies increase sales through personalized Growth Marketing strategies.

Upcoming cohorts

  • Dates

    start now

$510