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IEBS Digital School 7

Master in Digital Chief Management

  • up to 10 months
  • Advanced
  • Cohort-based

Master the skills needed to lead digital transformation in organizations. Learn to align business strategies with digital strategies and develop disruptive business models to tackle digital culture challenges.

  • Digital Transformation
  • Strategic Management
  • Agile and Lean Management
  • Product Development
  • Risk and Change Management

Overview

This master's program equips you with the ability to lead the digitalization process of a company, design and direct the digital strategy, and manage any project related to digital strategy. You will capture opportunities to improve the company's bottom line and make strategic decisions that enhance business outcomes.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Full-time
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Project Directors

Project directors looking to step up and lead the digital strategy of their company.

Marketing Directors

Marketing directors aiming to learn about project management and enhance their professional skills.

Product Managers

Product managers who wish to manage and undertake digital strategy.

CEOs and Company Directors

CEOs and company directors needing to transform their organizations.

Agile Professionals

Professionals trained in agile methodologies who need to supplement their knowledge or experience with specific topics such as project management or product creation.

Innovation Department Heads

Heads of innovation departments.

Students and Junior Professionals

Students and junior professionals looking for ways to orient and develop their career in the field of digital strategy.

Why should you take this course?

Embark on a transformative journey with the Master in Digital Chief Management and become a pivotal leader in digital innovation. This course will equip you with the skills to align business and digital strategies, fostering a culture of change and technological advancement. Ideal for professionals aiming to lead in increasingly digital marketplaces.

Pre-Requisites

1 / 3

  • Basic understanding of digital technologies

  • Experience in management or leadership roles

  • Interest in digital transformation and business strategy

What will you learn?

Leadership and Management in a Changing World
Explore leadership and management in rapidly changing environments, Management 3.0, and organizational change management. Develop an anti-crisis impact plan.
Product Lifecycle
Understand product lifecycle management, product management, inspection, and adaptation. Engage in practical product management projects.
OKR Methodology
Learn about transformation and the origins of OKRs, the OKR method, and how to design and manage OKRs. Create a development plan for a company using OKR.
Ideation and Conceptualization
Focus on conceptualization, research, analysis, prototyping phases, and tools. Develop a conceptualization for improving a digital product.
Lean Change Management
Study the Lean Change Management cycle, alignment of change, and people-centered cultural experiments and hacks. Develop a plan for organizational change in a company.
Strategy and Business Model
Identify customer segments, build business models, and validate these models. Construct a business model as a project.
Lean-Agile Budget Management
Learn about Lean Budgeting, operating without budgets (Beyond Budgeting), and develop a plan for implementing an agile budgeting process.
User Lifecycle in Digital Products
Understand key concepts and methodological principles, instrumentalization of the user lifecycle, analytics, and experimentation. Develop an analytical and experimental framework.
Risk Management in Projects
Explore differences in agile environments, how to manage risks with an agile focus, and risk valuation. Develop a framework for risk management.
Agile Product Development
Learn about Agile, Scrum, tools for the Product Owner, and Kanban. Develop a plan for improving agile teams.
Agile Transformation
Identify real problems, propose value for a transformation, and take the first steps in a transformation. Build the future of Direct Health: Innovation in Action.
Product Launch
Understand the fundamentals of launching digital products, from product-market fit to metrics. Engage in a comprehensive product launch project.
Agile Office
Learn about the Agile office as a lever for transformation and as a channel for strategy. Develop an organizational structure using Agile.
Product Commercialization Strategies
Study digital marketing, digital marketing campaigns, e-commerce, and mobile marketing. Develop a strategic digital acquisition plan.
Organizational Design
Explore organizational design, new ways of working, the emergence of self-organization, and Sociocracy.
Behavioral Analytics and Dashboards
Learn about behavior metrics, dashboards, and analytics, and growth. Develop a plan for analyzing user behavior in a product.
Global Project
Engage in a capstone project that integrates the skills and knowledge acquired throughout the course.
Masterclass Series: Generative AI and NoCode Tools for Digital Product Development
Participate in masterclasses focusing on the use of Generative AI and NoCode tools to develop digital products.

Meet your instructors

  • Javier Martin De Agar Tirado

    Instructor, IEBS Digital School

    Consultor Organizacional, Agile Product Manager, Agile Consultant and Blogger at MamaQueEsScrum. Expert in helping individuals, teams and organizations adapt to the digital world.

  • Gerardo José Barcia Palacios

    Business Agility Consultant & Trainer | Enterprise Agile Coach| Change Agent | Organizational Designer | Writer, Author of "El mejor líder siempre se deja liderar", IEBS Digital School

    Leading expert in Agile, Digital Transformation, Leadership and Management 3.0 with extensive experience in IT projects, teams and organizations.

  • Omar Ruiz Rodríguez

    Senior Product Manager, IEBS Digital School

    Hi, I'm Omar! I am a seasoned digital product manager with a knack for collaborating with diverse teams and a penchant for optimizing products for maximum user benefit.

  • Guillermo Montero

    Director, Proinca Consultores

    Guillermo Montero is a passionate professional with experience in project management, Lean Management, logistics, and systems management. Driven by helping organizations succeed, he seeks collaborations that generate value, focusing on project, process, and production improvements.

  • María Alejandra Arocha Ovalles

    Change Management Consultant Director, Prisma

    Alejandra Arocha Ovalles is an instructor at IEBS Digital School and the founder of Prisma, a company that aims to evolve work in many of its areas. She has experience as a coach in software development and digital marketing teams, and execution of evolution plans for people and teams.

  • Marco Antonio García-Ochoa García

    Instructor, IEBS Digital School

    I am an Engineer and MBA, with over 15 years of experience leading and developing Hardware and Software projects. As an Enterprise Agility Enabler, I help Telefonica and their customers succeed through the use of agile methodologies.

  • Izaskun Saez Velasco

    Senior UX/UI Designer / Professor, IEBS Digital School

    Izaskun Saez Velasco is a digital product designer with over 15 years of experience. She is a professor in the Postgraduate in Digital Product Manager program at IEBS Digital School.

Upcoming cohorts

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€5,950