IEBS Digital School 7

Natxo Fernández Laguna

Participants will gain the ability to craft strategic and marketing plans that ensure the achievement of set objectives. The course covers sales forecasting techniques, market segmentation, and the application of innovative sales techniques to optimize marketing campaigns.

Planning and Forecasting in Online Marketing

Understanding the concept of planning, strategic planning processes, and the importance of aligning marketing actions with corporate strategies.

Introduction to Planning

Exploring various sales forecasting methods and techniques, understanding factors influencing forecasts, and learning to apply these forecasts to business strategies.

Sales Forecasting Techniques

Learning the process of market segmentation, criteria for effective segmentation, and applying segmentation to marketing strategies.

Market Segmentation Strategy

This course offers deep insights into strategic planning and sales forecasting within the marketing department of a company. Learn to create effective marketing plans and strategies to enhance overall sales and market reach.

Individuals looking to develop their professional career in commercial management and marketing.

University Graduates

Professionals aiming to structure, develop, and strengthen their marketing and commercial knowledge.

Business Professionals

Entrepreneurs eager to learn innovative marketing techniques to enhance the competitiveness of their future businesses.

Entrepreneurs

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

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Planning and Forecasting in Online Marketing

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