All courses
Michiel DasNuclio Learning
In this comprehensive course, you will acquire essential skills in implementing digital traffic management strategies, optimizing online presence, and maximizing digital campaign performance. Focused on Google Ads, you will develop business vision, analytical skills, and mastery of key tools, preparing you to excel in digital marketing.
Laura María Vázquez ViañoIEBS Digital School 7
Participants will learn to identify and select the right metrics based on set objectives, apply profitability formulas, and value tracking metrics for campaigns. The course covers native measurement options provided by major social platforms, the construction of dashboards, and the integration of data sources.
Laura María Vázquez ViañoIEBS Digital School 7
Participants will gain a deep understanding of digital reputation and how it impacts a brand's success. You will learn to monitor social media conversations, evaluate online brand perception, and effectively respond to negative feedback and criticisms.
Cristina Catalán ArtigotIEBS Digital School 7
This course offers deep insights into the acquisition and activation phases, focusing on hypothesis, experimentation, and validation methodologies. You will learn to ask the right questions and apply various tactics to test and validate marketing strategies effectively.
Javier Martínez LorenteIntegra Technology School 1
This program provides a complete vision of the digitalization process, how it affects organizations, and what aspects should be considered to define their digital strategy. It includes practical exercises and is created with the 'learning by doing' methodology, ensuring successful learning.
Manuel Guillermo SilvaTekdi
You will learn to navigate the GA4 interface across various sections and the new measurement approach. The course includes practical exercises with Google's Demo accounts, extracting user insights, analyzing web interactions, understanding behavioral patterns, and seeing how AI is related to analytics.
Barbara MaletNuclio Learning
You will learn to systematically conduct qualitative research, guided step by step by experts in the field. Additionally, you will gain the ability to meticulously analyze this information, drawing solid conclusions and generating concrete ideas that you can immediately implement in your business. This course will equip you with the necessary skills to excel in understanding your customers and making informed strategic decisions.
José de la TorreIntegra Technology School 1
This certification course will equip you with the skills to manage and automate marketing processes, analyze customer behavior, and create effective marketing campaigns using Salesforce Marketing Cloud. You will learn to handle various tools such as Email Studio, Social Studio, and Journey Builder, enabling you to deliver personalized customer experiences at scale.
María Luz SantanderIEBS Digital School 7
This course will guide you through the process of creating engaging content and strategies for Facebook, Instagram, YouTube, and Pinterest to enhance your brand's online presence. You will learn to select the right profiles for each brand, conceptualize content, and measure the effectiveness of your social media strategies.
Manuel Guillermo SilvaTekdi
This course will guide you through the history and evolution of Google Analytics, the GA4 interface, and new measurement methods. You'll practice with Google's demo accounts, investigate and extract user insights, analyze web interactions, understand behavioral patterns, and see how AI is related to analytics. You'll also learn about the digital analyst profession.
Marina AvilésNuclio Learning
In this course, you will explore the evolution of digital marketing and the role of CRM systems in customer retention. Learn to design effective email marketing campaigns, understand marketing automation, and apply best practices in CRM management. The course provides practical insights into lead nurturing, scoring, and the use of marketing automation tools to optimize your strategies.
Laia VidalIEBS Digital School 7
This course will guide you through the process of applying transmedia narrative techniques to your advertising campaigns, managing branded content strategies, and using storytelling to enhance your website's content. You will gain insights into emotion marketing and neuromarketing to captivate your customers and create unforgettable stories.
María Julieta Gomez DiazIEBS Digital School 7
In this course, you will learn to apply and manage advanced PPC/SEM campaigns on Google's Display Network and engage in Remarketing. The course covers strategic campaign creation, audience segmentation, and optimization techniques to maximize digital channel effectiveness and customer acquisition.
Juan MerodioTekdi
This Masters program offers a strategic and practical view of how to efficiently create and manage online businesses. It covers 30 video content topics and downloadable documents, guiding you step by step from the beginning to become a professional. You will learn to create your own digital marketing plan, build websites and online stores without technical knowledge, optimize for search engines, create effective social media content, and much more.
Carla MassegúIEBS Digital School 7
This course provides a comprehensive understanding of inbound marketing, focusing on techniques to attract users and increase business results through content creation and branded content. You will learn to create effective social media plans, use social networks tactically, and inboundize business assets for short-term benefits.
